Finance pros discuss: How AI is changing the rules of marketing spend.
Hear from finance and marketing experts, who share their learnings on spend control, maximising efficiency, and driving business growth.
About
In performance marketing, speed wins clicks—but without control, it burns through budgets. As ad spend scales into the millions, finance and marketing teams must move fast on what works while staying grounded in real-time data.
Hear from business leaders using AI to make smarter, faster spend decisions: predicting overruns, reallocating budgets mid-campaign, and uncovering inefficiencies before they impact growth.
Who it's for:
Finance and Marketing professionals who want to learn how top-performing teams use AI to make smarter spend decisions—cutting waste, moving faster, and driving ROI.
Watch the full recording now and get valuable tips and insights.
Speakers
Marjoleen Hof is Lead Customer Success at Moss, powering SMB finance teams with AI-enabled spend management solutions. She drives strategic engagement and value realisation across European markets, blending deep fintech insight with customer-centric leadership.
Rob Ammerlaan is the Founder of Social Brothers, a full-service digital agency helping companies strengthen their online presence through marketing, technology, and innovative digital solutions. He brings the business owner's perspective; the whole picture from sales, to marketing growth and financial control. He shares how he uses AI to connect all those parts of the business together.
Steven joins from Billy Grace; an AI powered marketing platform. He brings perspectives on the potential for AI to optimise marketing return on investment and the collaboration required between finance and marketing teams.
Jonathan Charters is the Finance Manager at Pay.nl, overseeing financial operations, budgeting, and resource allocation to support efficient growth in digital payments. He comes from a strong background in finance and controlling, specifically in the payments industry. He shares the 'money view' and discusses how AI is helping finance teams run their operations more smoothly and keep better track of the numbers.
