Five ways accountants are evolving their expertise, for the future of finance
The accountant’s role is evolving fast. As automation and AI take care of routine tasks, finance professionals in SMBs and scaleups are becoming even more essential players - stepping up as business partners, analysts, and topic specialists.
About
The rise of automation and AI is reshaping the skill set of the accountants of tomorrow.
In-house accountants are freeing up time with automation and expanding their expertise into areas like Business Intelligence, Business Partnering, and other specialisms (including Taxation and Sustainability) to help the core business stay ahead of the curve.
The Accountants role is becoming more vital than ever. Watch our panel of accounting leaders in partnership with DONE! Financials, who discussed:
• The key ‘upskilling’ trends shaping finance teams
• How these changes are expanding the scope and influence of the accountancy role across the business
• Which external factors, both technological and in other impact areas, are driving this evolution
• The expected crossover between finance roles, such as Financial Controlling, FP&A, and Specialist Accountants
Speakers
Roxana Serbanoaia is Head of Accounting at Mondu GmbH, where she leads financial operations across five European countries. With over 15 years of international experience, Roxana has spearheaded digital transformations, ERP implementations, and multinational consolidation initiatives. Her career reflects how modern accountants evolve beyond compliance embracing technology, strategic thinking, and cross-functional leadership to drive value in fast-paced industries like fintech, energy, and BPO.
Karen Velasco is the Accounting Manager and Team Lead for Accounting Operations at N26, where she oversees AP and AR activities over the 6 countries N26 has operations. She has driven significant automation initiatives that have improved efficiency across the processes. With prior experience at EY, she brings a dynamic, tech-forward approach to modern accounting and operational excellence.
Founder of DONE! Financials, with experience as an interim CFO and e-invoicing expert, Magnus optimises financial structures for startups and medium-sized companies. He's passionate about creating efficient financial processes and smart controlling. He makes numbers not only understandable but also exciting – let's make numbers sexy again!