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How Localyze’s Director of Finance found focus

Before Moss, finance at Localyze worked. But it was far from smooth.

Each month, Sevinj Aliyeva, Director of Finance, faced the same pains. Tools scattered across platforms, lost approvals, delayed receipts, and a host of slow manual processes that put budget control at constant risk.

Finance was reacting, not leading. And strategic work, like planning, forecasting, or deeper financial analysis, took a back seat to chasing and policing.

“We used to ask ourselves who’s going to be ghosting the finance team this month’s end?” she says. “That was the level of friction we dealt with.”

Switching to Moss set off a series of structural improvements that began paying off immediately.

“I would say it got quieter, but in a good way,” Sevinj says. “We started having less Slack messages, less emails, less questions from the rest of the team.”

Time that used to be spent following up on missing receipts or enforcing spend limits manually has been reclaimed. Moss now does the heavy lifting with automated spend policies, card-level limits, and intuitive approval workflows.

The impact went beyond operations. Moss helped provide clarity.

Where finance has both reactive and strategic components, the Localyze team were preoccupied with the former. Instead of managing historical data, fixing processes, and tracking down paperwork, Moss gave Sevinj the time to shift her focus.

She now has the capacity to dedicate more of her time to FP&A. Out of the whole spectrum of finance, this is her core interest, and the area she believes finance leaders provide most value.

The clarity also extended to reporting. With Moss’s custom reporting features, month-end close became faster and more accurate. The data the team needed was readily accessible, tailored to their structure and accounting tools.

While the finance team benefited most immediately, the rest of the business felt the improvement too.

One of the biggest concerns before implementing a new tool is whether people will actually use it. But Moss’ ease of use makes it immediately accessible to everyone.

By giving non-finance employees real-time visibility into their expenses, Moss cut down questions, confusion, and delays. Everyone can track their own spending, see what is approved, and understand the process as it plays out.

How Localyze’s Director of Finance found focus

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