Moss Spend Report · Jan–May 2026

Best design tools in 2026.

Ranked by spend data.

Most "best design tools" lists run on feature reviews, personal preference, or affiliate deals. This ranking comes from anonymised spend data across thousands of companies: what teams are actually paying for, not what reviewers are recommending.

€1.9M
total design spend tracked in 2026
17
design vendors analysed
1,000s
of companies, Jan–May 2026

The leaderboard

The 10 most popular design tools by spend

Ranked by adoption, the number of organisations using each tool. Click any column to re-sort: by spend or by year-on-year growth.

Tool
Category
1
Adobe
Creative suite
€975,261
+26.3%
2
Figma
UI design
€586,484
+49.3%
3
Canva
Visual design
€58,672
+62.3%
4
CapCut
Video editing
€16,813
+159.3%
5
Envato
Creative assets
€13,159
+18.9%
6
Artlist
Stock media
€21,350
+79.2%
7
Lucid Software
Diagramming
€31,537
−17.3%
8
Mobbin
Design reference
€12,141
+26.2%
9
Autodesk
CAD and 3D
€112,980
+80.0%
10
Framer
Website builder
€30,938
+83.4%

Spend bars use a logarithmic scale so smaller tools remain visible alongside Adobe and Figma. Rank reflects company adoption.

The Adobe vs Figma split, in one bar

Share of total design spend

Adobe leads both spend and adoption, with 68.4% of companies in the category. Together the two account for 80.3% of all design spending.

Adobe50.1%
Figma30.2%
Others19.7%

Key takeaways

Four things the spend data tells us

01

Adobe holds 50.1% of all design spend at €975,261. It also leads adoption with 68.4% of companies in the category.

02

Figma spend grew +49.3% to €586,484. It holds 30.2% of all design spend, making it the clear number two.

03

CapCut spend grew +159.3% to €16,813, the fastest increase in the category. Up from €6,485 last year.

04

Framer spend grew +83.4% to €30,938. Up from €16,872 last year.

The ranking · 10 to 1

Every tool, in detail

10
#10Website builder

Framer

Total spend
€30,938
Spend share
1.6%
YoY growth
+83.4%

One of the fastest-growing design tools by spend. Framer's 50.0% adoption growth and 83.4% spend growth reflect rising demand for code-free website building among design teams.

Key features in 2026

Visual website builder with CMS collections, responsive design, and built-in hosting. AI-powered layout and copy generation. Staging environments and branching on Pro plans. Free custom domain included on all paid plans.

Pricing

Free tier available. Basic at $10/mo. Pro at $30/mo with staging, branching, and 10 CMS collections. Enterprise custom with SSO and uptime guarantee. Additional design editors cost $20/mo, content editors $10/mo.

Who it's best for

Design teams and developers building marketing sites and landing pages. Framer combines visual design with developer integrations in one website builder.

9
#9CAD and 3D

Autodesk

Total spend
€112,980
Spend share
5.8%
YoY growth
+80.0%

The third-largest by spend despite ranking ninth by adoption. Autodesk runs high-value subscriptions with spend growing 80.0% alongside 52.8% adoption growth.

Key features in 2026

AutoCAD for 2D and 3D drafting. Revit for building information modelling (BIM). Fusion for product design and manufacturing. Maya and 3ds Max for 3D animation and visual effects and many more tools.

Pricing

AutoCAD from $260/mo or $2095/yr. AutoCAD LT from $70/mo for basic 2D drafting. Flex pay-as-you-go plan available for occasional use.

Who it's best for

Architecture, engineering, and manufacturing teams. Autodesk covers specialised 3D and CAD workflows that general design tools do not address.

8
#8Design reference

Mobbin

Total spend
€12,141
Spend share
0.6%
YoY growth
+26.2%

A tool for design research with a focused user base. Mobbin's 26.7% adoption growth and 26.2% spend growth show consistent demand.

Key features in 2026

Library of 600,000+ real app screenshots and website pages. Browse by screen type, UI pattern, or flow. Save screens to collections for team reference. Figma plugin for importing references directly into design files.

Pricing

Free tier with limited access. Pro at $10/mo (billed annually) with full access to all apps, flows, and animations. Team at $12/member/mo with shared collections and admin tools.

Who it's best for

Product designers and UX researchers looking for real-world design references. Mobbin is a research tool, not a creation tool.

7
#7Diagramming

Lucid Software

Total spend
€31,537
Spend share
1.6%
YoY growth
−17.3%

The only tool in the top 10 with declining spend. Adoption grew 36.4%, but total spend dropped from €38,129 to €31,537. More companies are using Lucid Software while total spending is falling.

Key features in 2026

Lucidchart for flowcharts, network diagrams, and org charts. Lucidspark for collaborative whiteboarding and brainstorming. Data linking connects diagrams to live data sources. Integrations with Google Workspace, Microsoft 365, Slack, and Atlassian.

Pricing

Lucidchart's free plan available (3 editable documents). Individual from $9/user/mo. Team at $10/user/mo (3-user minimum) with collaboration features and team libraries. Enterprise custom with SSO, SCIM, and advanced security controls.

Who it's best for

Teams building technical diagrams, process maps, and org charts. Lucid Software competes with other whiteboarding tools in the collaboration space.

6
#6Stock media

Artlist

Total spend
€21,350
Spend share
1.1%
YoY growth
+79.2%

The fastest-growing tool in the top 10 by adoption (+66.7%). Artlist's 79.2% spend growth reflects expanding demand for licensed creative assets among content teams.

Key features in 2026

Royalty-free music, sound effects, stock footage up to 8K resolution, and video templates. AI-powered tools for image generation, video creation, voiceovers, and music composition. Artlist Studio for AI video generation. Assets downloaded on Pro plans include lifetime commercial licenses.

Pricing

AI plans from $9.99/mo (billed annually) to $3,199.99/mo for high-volume teams. All plans include AI video, image, voiceover, avatar, and music generation with AI Studio. Commercial license included on every plan.

Who it's best for

Video producers and content teams needing licensed media assets and AI production tools. Artlist combines royalty-free music, footage, and sound effects with AI video, image, voiceover, and music generation under flexible plans.

5
#5Creative assets

Envato

Total spend
€13,159
Spend share
0.7%
YoY growth
+18.9%

Envato is losing momentum. Monthly spend dropped from €3,795 in January to €1,273 in May, and the number of active companies fell every month. Total spend still sits above last year's level (+18.9%) thanks to a strong Q1, but the trend is pointing down.

Key features in 2026

Envato Elements provides access to over 28 million creative assets: stock photos, video templates, music, sound effects, design templates, mockups, fonts, 3D models, and presentations. AI tools for image and video generation.

Pricing

Core from €14.50/mo for individual creators. Plus from €33/mo with expanded AI credits. Ultimate from €94/mo with unlimited AI generations. Enterprise custom for larger organisations.

Who it's best for

Designers and content creators needing a broad library of templates, stock assets, and fonts. Envato provides breadth of assets rather than depth in any single media type.

4
#4Video editing

CapCut

Total spend
€16,813
Spend share
0.9%
YoY growth
+159.3%

The fastest-growing tool by spend in the entire top 10. Monthly spend climbed from €2,396 in January to €4,414 in May. Adoption grew 57.3% YoY.

Key features in 2026

AI-powered video editing with automatic caption generation, background removal, and text-to-video generation. Thousands of templates for social media formats. Desktop, web, tablet, and mobile apps. Real-time caption generation across multiple languages.

Pricing

Free tier available. Pro at $19.99/mo (or $179.99/yr) with 4K export, full AI toolkit, 1 TB cloud storage, and 1,200 AI credits.

Who it's best for

Social media teams and content creators editing short-form video for TikTok, Instagram, and YouTube.

3
#3Visual design

Canva

Total spend
€58,672
Spend share
3%
YoY growth
+62.3%

The third-most-adopted design tool. Canva's 32.0% adoption growth and 62.3% spend growth show companies expanding their use of self-service design tools. It fills the gap between complex creative suites and basic image editors.

Key features in 2026

Drag-and-drop editor with 4.7 million+ templates. Magic AI tools for text-to-image, background removal, and design generation. Brand Hub with template locking and approval workflows. Presentations, video editing, and print design in one platform.

Pricing

Free tier (5 GB storage, 4.7M+ templates). Pro at $12.99/user/mo ($120/yr) with 100 GB storage and premium content. Team from $10/user/mo with brand controls and approval workflows. Enterprise custom with SSO and audit logs.

Who it's best for

Marketing teams, social media managers, and non-designers who need to create branded content without specialist software. Canva competes on accessibility rather than depth.

2
#2UI designThe duopoly

Figma

Total spend
€586,484
Spend share
30.2%
YoY growth
+49.3%

The leading UI design tool with the second-widest reach across the companies we analysed. Figma's 49.3% spend growth outpaces Adobe's 26.3%, while both grew adoption at similar rates (33.2% vs 34.1%). It holds 35.7% of companies in the category but 30.2% of spend.

Key features in 2026

Collaborative UI design with real-time multiuser editing. Dev Mode for developer handoff. FigJam for whiteboarding. Slides for presentations. AI-powered code generation with Figma Make. Team libraries for shared design systems.

Pricing

Free tier (unlimited drafts, 150 AI credits/day). Professional at $16/seat/mo with unlimited files and projects. Organisation at $55/seat/mo (billed annually) with shared libraries and admin controls. Enterprise at $90/seat/mo with SSO, SCIM, and custom workspaces.

Who it's best for

Product design teams building digital interfaces. Figma is the standard for collaborative UI design and has expanded into whiteboarding, presentations, and website publishing.

1
#1Creative suiteThe duopoly

Adobe

Total spend
€975,261
Spend share
50.1%
YoY growth
+26.3%

Takes the top spot by both adoption and total spend. Adobe reaches 68.4% of all companies in the design category. Its 34.1% adoption growth and 26.3% spend growth show continued expansion across the full creative workflow.

Key features in 2026

Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, and 20+ creative apps. Adobe Firefly for generative AI across the suite. Adobe Express for quick social media content. Lightroom and Lightroom Classic for photo editing and management.

Pricing

With dozens of products spanning design, video, photography, 3D, and document management, Adobe's pricing structure is one of the most layered in the creative tools space, plans scale across multiple tiers depending on which apps and AI features you need.

Who it's best for

Creative professionals and teams needing the full range of design, video, and publishing tools. Adobe's breadth is unmatched, covering use cases from photo editing to 3D design.

Trends for 2026

Three shifts to watch

FAQ

Frequently asked

In our spend data, Adobe is the most widely used design tool by both adoption and total spend. It holds 50.1% of all design spending and reaches 68.4% of companies in the category. Figma ranks second with 30.2% of spend. Together they account for 80.4% of the design budgets we analysed.

Methodology

Anonymised card transaction data from European companies. €302M across 20,088 vendors, January 2024 – May 2026. 19 software categories. All figures in EUR. YoY comparisons are like-for-like (Jan–May 2025 vs Jan–May 2026). No individual company data disclosed. Last updated: 25 June 2026.

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