Moss Spend Report · Jan–May 2026

The top 10 AI tools of 2026.

Ranked by real company spend.

Most “top AI tools” lists run on opinions, hype, or affiliate deals. This one is built from anonymised spend data across thousands of companies, what teams are actually paying for, not what influencers are posting about.

€7.1M
total AI tool spend tracked in 2026
23
AI vendors analysed
1,000s
of companies, Jan–May 2026

The leaderboard

The 10 most popular AI tools by spend

Ranked by adoption, the number of organisations using each tool. Click any column to re-sort: by spend or by year-on-year growth.

Tool
Category
1
OpenAI
ChatGPT
LLM / General AI
€2,757,494
+105.9%
2
Anthropic
Claude
LLM / General AI
€3,762,194
+3,220.9%
3
ElevenLabs
Voice / Audio
€84,505
−23.7%
4
Perplexity
AI Search
€50,939
+331.0%
5
Midjourney
Image Generation
€28,547
−17.9%
6
DeepL
Translation
€29,227
+15.5%
7
Higgsfield
Video Generation
€48,271
+12,182.7%
8
HeyGen
Video / Avatars
€25,419
−24.0%
9
Wispr Flow
Voice Dictation
€15,158
+1,894.5%
10
OpenRouter
LLM Infrastructure
€49,250
+1,293.6%

Spend bars use a logarithmic scale so smaller tools remain visible alongside the two LLM giants. Rank reflects company adoption.

The LLM duopoly, in one bar

Share of total AI tool spend

OpenAI leads on adoption, but Anthropic captures the majority of spend. Together they account for 91.3% of all AI tool spending.

Anthropic52.8%
OpenAI38.5%
Others8.7%

Key takeaways

Four things the spend data tells us

01

OpenAI leads adoption, but Anthropic captures 52.8% of total spend, the single biggest AI line item we found.

02

The duopoly is real. OpenAI and Anthropic together account for 91.3% of all AI tool spending.

03

AI video is the fastest-growing category. Higgsfield’s +12,182.7% growth signals video is now a budget line.

04

Image generation is commoditising. Midjourney is the only tool losing both adoption and spend.

The ranking · 10 to 1

Every tool, in detail

10
#10LLM Infrastructure

OpenRouter

Total spend
€49,250
Spend share
0.7%
YoY growth
+1,293.6%

The quiet infrastructure play on this list. OpenRouter aggregates 400+ large language models from every major provider into a single, OpenAI-compatible API, letting engineering teams route between models without changing a line of code.

Key features in 2026

Route summarisation to Claude and classification to GPT in the same pipeline. Swap providers by changing a string, not your codebase. Works with any code already written for ChatGPT.

Pricing

No markup on provider pricing, you pay exactly what each model charges, plus a 5.5% platform fee on pay-as-you-go usage. Free-tier models available with rate limits.

Who it's best for

Teams running multiple AI models in production who want a single API layer.

9
#9Voice Dictation

Wispr Flow

Total spend
€15,158
Spend share
0.2%
YoY growth
+1,894.5%

AI-powered voice dictation that goes well beyond speech-to-text. It runs your voice through multiple AI layers at once, transcribing, removing filler words, applying punctuation, and correcting backtracking in real time.

Key features in 2026

Context-aware tone: dictate into Slack and it reads casual; the same words in Gmail become a professional email. As of April 2026 it is the only major dictation tool on Mac, Windows, iOS, and Android.

Pricing

$15/mo (or $144/year), with a free tier of 2,000 words per week. Enterprise plans add SOC 2 Type II and HIPAA compliance.

Who it's best for

Professionals who spend hours writing emails, messages, and documents. The breakout voice-input tool of 2026.

8
#8Video / Avatars

HeyGen

Total spend
€25,419
Spend share
0.4%
YoY growth
−24.0%

Create AI avatar videos at scale. Point a camera at yourself once and HeyGen builds a digital twin that delivers scripts in 175+ languages with accurate lip sync and voice cloning.

Key features in 2026

Avatar V is its most lifelike generation yet. The Video Agent feature takes a single prompt and handles scripting, visuals, voiceover, avatar animation, editing, and delivery.

Pricing

From $29/mo for Creator (600 credits, 1080p) up to $149/mo plus $20 per seat for Business, adding 4K rendering, custom avatars, and SSO.

Who it's best for

Marketing and L&D teams creating localised video content at scale. Spend declined 24% YoY despite growing adoption.

7
#7Video Generation

Higgsfield

Total spend
€48,271
Spend share
0.7%
YoY growth
+12,182.7%

The breakout AI video platform of 2026, with over 12,000% year-on-year spend growth.

Key features in 2026

Aggregates leading video models in one workspace. Cinema Studio 3.5 breaks a concept into shots with per-shot camera control. Up to 1080p natively, with 4K upscaling available.

Pricing

Among video-generation platforms, Higgsfield spend can reach levels similar to those of certain LLM providers.

Who it's best for

Creative teams and marketing departments investing seriously in AI video production. The growth rate marks it as a favourite among early-adopter companies.

6
#6Translation

DeepL

Total spend
€29,227
Spend share
0.4%
YoY growth
+15.5%

The gold standard for AI translation for years, and still holding position in 2026. A 15.5% spend increase is modest next to flashier tools, but reflects a mature product companies rely on daily.

Key features in 2026

DeepL Voice integrates into Zoom and Teams for real-time meeting translation. DeepL Agent acts as an autonomous AI coworker for enterprise workflows. The Customization Hub builds glossaries and translation memories that improve consistency over time.

Pricing

Free tier (50,000 characters/mo), Individual at €10.49/mo, Team at €34.49 per user/mo, Business at €57.49 per user/mo.

Who it's best for

Companies operating across multiple languages, less a nice-to-have and more core infrastructure for international teams.

5
#5Image Generation

Midjourney

Total spend
€28,547
Spend share
0.4%
YoY growth
−17.9%

The only tool on this list losing ground on both adoption and spend. Spend dropped 17.9% and adoption dipped 11.2%, a signal that AI image generation may be commoditising as competitors and free alternatives eat into the market.

Key features in 2026

V8.1 (April 30, 2026) brings faster generation, better prompt understanding, HD 2K support, and Raw mode. Image-to-video generation now animates stills into clips up to 21 seconds long.

Pricing

Basic $10/mo, Standard $30/mo, Pro $60/mo, Mega $120/mo. The only tool in the top 10 without a free tier.

Who it's best for

Design and creative teams that need the highest-quality AI images, though the declining trend is worth watching as alternatives improve.

4
#4AI Search

Perplexity

Total spend
€50,939
Spend share
0.7%
YoY growth
+331.0%

The AI-powered search engine that companies actually pay for. With 331% spend growth, it is clearly finding product-market fit with teams that need fast, cited, reliable answers.

Key features in 2026

Model Council dispatches a query to three frontier models (Claude Opus 4.6, GPT-5.2, Gemini 3.0) at once and synthesizes agreement, disagreement, and unique insight. Pro users toggle between models; Deep Research handles long-form investigation.

Pricing

Free tier available. Pro at $20/mo; Max at $200/mo for power users.

Who it's best for

Research-heavy teams and knowledge workers. Companies are clearly on paid tiers rather than relying on free usage.

3
#3Voice / Audio

ElevenLabs

Total spend
€84,505
Spend share
1.1%
YoY growth
−23.7%

The dominant AI voice platform, ranking third overall by adoption. Its text-to-speech produces audio with nuanced intonation, pacing, and emotional awareness across 70+ languages.

Key features in 2026

Eleven v3 introduced audio tags for fine control over emotion, laughter, and whispering. Flash v2.5 delivers 75ms latency for real-time voice agents. ElevenLabs has also moved into video generation with synchronised voice cloning.

Pricing

Free tier available. Paid plans scale with usage, with enterprise pricing for high-volume needs.

Who it's best for

Content teams, product teams building voice interfaces, and multilingual audio. Spend declined 23.7% YoY, likely reflecting pricing pressure or free-tier sufficiency.

2
#2LLM / General AIThe duopoly

Anthropic Claude

Total spend
€3,762,194
Spend share
52.8%
YoY growth
+3,220.9%

The single biggest AI line item for the companies we analysed. Claude accounts for 52.8% of all AI tool spending despite ranking second in adoption, companies using it spend significantly more per organisation than those using any other tool.

Key features in 2026

Claude Opus 4.8 leads complex reasoning and coding; Sonnet 4.6 handles balanced workloads; Haiku 4.5 runs fast, cheap tasks at volume. Opus 4.8, Opus 4.7, Opus 4.6, and Sonnet 4.6 support a 1M-token context window at flat rates.

Pricing

Anthropic cut Opus pricing 67%, from $15/$75 to $5/$25 per million tokens. Batch processing is 50% cheaper and prompt caching cuts cached input 90%. Plans from Free to Max ($200/mo); Team from $25 per seat/mo.

Who it's best for

Engineering and product teams running generative AI at scale. Large enterprises run it as production-grade deployment, not experimentation.

1
#1LLM / General AIThe duopoly

OpenAI ChatGPT

Total spend
€2,757,494
Spend share
38.5%
YoY growth
+105.9%

Takes the top spot by adoption, with the widest reach across the companies we analysed. It accounts for 38.5% of total AI tool spending and maintains a strong 106% year-on-year growth rate.

Key features in 2026

Advanced Voice Mode now includes video input. ChatGPT Images 2.0 leads the Image Arena, and Codex acts as a coding agent. Agent Mode with 60+ connectors turns ChatGPT into a workflow hub; Personal Finance links 12,000+ institutions via Plaid.

Pricing

Free tier; Go at $8/mo, Plus at $20, Pro at $100 or $200. Business (formerly Team) at $20–$25 per user/mo. Enterprise is custom, unlimited GPT-5.5, SOC 2, SSO, and dedicated support.

Who it's best for

Any team wanting the broadest AI toolkit in one subscription. More companies start with OpenAI, but those going deep tend to spend more with Anthropic.

Trends for 2026

Three shifts to watch

FAQ

Frequently asked

In our spend data, OpenAI (ChatGPT) is the most widely used AI tool by adoption. By total spend, Anthropic (Claude) leads with 52.8% of all AI tool spending. Together they account for over 91% of the corporate AI budgets we analysed.

Methodology

Anonymised card transaction data from European companies. €7.1M across 23 AI vendors, January – May 2026. All figures in EUR. YoY comparisons are like-for-like (Jan–May 2025 vs Jan–May 2026). No individual company data disclosed. Last updated: 22 June 2026.

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