Finance pros discuss: How AI is changing the rules of marketing spend

Now available on demand: How AI is changing the rules of marketing spend.

In performance marketing, speed wins clicks—but without control, it burns through budgets. As ad spend scales into the millions, finance and marketing teams must move fast on what works while staying grounded in real-time data.

Hear from business leaders using AI to make smarter, faster spend decisions: predicting overruns, reallocating budgets mid-campaign, and uncovering inefficiencies before they impact growth.

Speakers:

• Rob Ammerlaan - Founder of Social Brothers
• Jonathan Charters - Finance Manager at Pay.nl
• Steven Zwanen - Partner Success Manager at Billy Grace
• Marjoleen Hof - Lead Customer Success at Moss (Moderator)

Who it's for:

Finance and Marketing professionals who want to learn how top-performing teams use AI to make smarter spend decisions—cutting waste, moving faster, and driving ROI.

🎥 Watch the full recording now and get valuable tips and insights.